Tilt #12 Does This Brand of Chiropractic Have a Bigger Marketing Challenge than Most of Us?

Tilt #12 Does This Brand of Chiropractic Have a Bigger Marketing Challenge than Most of Us?


Here is what I cover in this episode, why you need to listen- and how you will benefit.

He is seriously everywhere.  🙂

Chiropractic is hard enough to market well.  Dr Shawn has a marketing challenge that is harder than most.

Let’s break it down.

  1. We live in an allopathic world…but we have a vitalistic product. Okay…same for most of us.
  2. His clinics are Cash only…in the face of a public that make insurance premium payments and are fully expecting to be able to use their “entitlements”.  This is a growing subset of practice styles across the USA.
  3. Now….wait for it….his clinics are STRICTLY upper cervical.  Occiput, C1, C2 – that’s it. How do you master the messaging for that combination?!

That is a serious marketing/messaging challenge.  Listen-in and learn from a guy who has managed to master and replicate the process.  Great stuff.

Thanks for listening everyone!

– Dr Paul Groulx

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