Here is what I cover in this episode, why you need to listen- and how you will benefit. I learned this years ago – did it…it worked…and then forgot all about it. Sound familiar? Being generous in your clinic’s neighbourhood and NOT being a jackass can payoff handsomely. DISCLAIMER: This isn’t a technique. It’s a [...]
Dr Shawn has a marketing challenge that is harder than most.
1. We live in an allopathic world…but we have a vitalistic product. Okay…same for most of us.
2. His clinics are Cash only…in the face of a public that make insurance premium payments and are fully expecting to be able to use their “entitlements”. This is a growing subset of practice styles across the USA.
3. Now….wait for it….his clinics are STRICTLY upper cervical. Occiput, C1, C2 – that’s it. How do you master the messaging for that combination?!
That is a serious marketing/messaging challenge. Listen-in and learn from a guy who has managed to master and replicate the process. Great stuff.
-What is the “Mere-Exposure Effect”, how I use it and why this will always have a better ROI than a pure transactional direct response style online sales.
-How direct response CAN wreck your reputation rob you of ever having any long term success on social media.
-Learn my “Secret Sauce” and how I use the “Mere Exposure Effect”
[powerpress] On this episode of DC On Fire Podcast for Chiropractors, I interview Dr. Emilie Perras. In her first month in practice she collected an astonishing $29,000.00. A year later Dr Emilie and her husband moved to a new city to open their dream practice and start from zero. Within three years, she built a practice seeing [...]