Dr Shawn has a marketing challenge that is harder than most.
1. We live in an allopathic world…but we have a vitalistic product. Okay…same for most of us.
2. His clinics are Cash only…in the face of a public that make insurance premium payments and are fully expecting to be able to use their “entitlements”.  This is a growing subset of practice styles across the USA.
3. Now….wait for it….his clinics are STRICTLY upper cervical.  Occiput, C1, C2 – that’s it. How do you master the messaging for that combination?!
That is a serious marketing/messaging challenge.  Listen-in and learn from a guy who has managed to master and replicate the process.  Great stuff.