Tilt #9 Marketing With No Deception and No Discounts with Dr Chad Woolner and ChiroFunnel Secrets

BONUS CONTENT:  Creating an irresistible offer is crucial to being able to attract new patients on and offline….but they aren’t easy to create. Download his guide to PROVEN key elements to include so you can create irresistible offers and attract all the new patients you could ever handle.

Here is what I cover in this episode, why you need to listen- and how you will benefit.

Dr Chad Woolner from Chirofunnel Secrets recalls how early in practice he joined a large coaching organization but found it to be mostly irrelevant as it created many awkward conversations and was just inauthentic.

One blessing that came from four years of pain and constantly being on the verge of bankruptcy is that it forced him to innovate and try new things.

Dr Woolner credits Dr. Scott Fletcher for teaching him what he considers to be a “million dollar phrase” and helped completely transform his practice.

Dr Chad reveals what he believes to be the #1 thing patients fear the most and how to address that fear.

Why discounting services makes new patient acquisition more difficult despite the initial appearance of being a “gold-mine” when marketing online and offline.

The number one goal of a chiropractor is to build a following – this is the underpinning of how Dr Woolner created Chirofunnel Secrets.

Awesome People and Other Resources I Mentioned

Chirofunnel Secrets
Dr Scott Fletcher
Russel Brunson and DotCom Secrets

Thanks for listening everyone!

– Dr Paul Groulx

PS – Head over to iTunes, subscribe to the show and leave a review. More reviews means better rankings and more Chiropractors can get dialled in.

Dr Chad's FREE Irresistible Offer Cheat Sheet

Plus a bonus training on the underlying psychology of why this works!

Powered by ConvertKit
3 comments… add one
  • Keith

    I like the clarity of an offer with no strings attaches, no deception(s), and no discounts. This resonates with me and has given me the idea and assurance that I can get established without selling myself out or, my services short of value and merit I need them to have. When I have done this successfully with what I have been learned, meaning patients started care and went through with some portion to my full recommendation (after having paid in full for the initial exam), the results for both of us have been excellent and way more fun with tons of appreciation and grattitude expressed on both sides. Patient are willing to stay and pay for care, and happy to return when they can if money was their issue. I have established loyalty and trust with these people even if they decided they could pay for care. I am in an IC arrangement with a group who loves discounts and freebies (basically anything free for them at someone else’s expense). The absolute shame and disservice I saw done to the existing patient base concerning the value and purpose of Chiropractic, I saw created by their short selling both their previous “employed chiro”, and the people she treated, strengthed my commitment to not give over to any discounted service which for the business owners included never charging anyone for re-xams or any necessary updates or changes in patient care and not even explaining to the patients these services were being completed. There was no realistic way for me to have figured these details out before signing on. I persisted with quality service at my full and fair prices the way I saw it need to be done. 80%+ of their existing chiro clients have disappeared, never came back to see me a second time, etc…but the previous patients that accepted my fees and all of the new patients I started of my own with my full value cost of services have stayed and payed happily to the tune of my making more money than the other chiro did at her best in about three months with less visits and less people. Unfortunately the people I contracted with still don’t get it commenting that I have such a poor retention rate with the existing client base they provided. This has been a fabulous lesson in value; both personal value, and upholding the value of chiropractic against those who do not or will not come to understand any more than their current knowings.

  • Keith

    Will you replace convertkit with clickfunnels? I just started learning convert kit off the free month offer from a previous tilt episode.

Leave a Comment