Here is what I cover in this episode, why you need to listen- and how you will benefit. I learned this years ago – did it…it worked…and then forgot all about it. Sound familiar? Being generous in your clinic’s neighbourhood and NOT being a jackass can payoff handsomely. DISCLAIMER: This isn’t a technique. It’s a [...]
Point #1. You’ve got your first goodwill video going. Awesome. Now what? You have to move them from slightly warmer traffic to warm, to red hot to entering in their information knowing full well you are going to contact them (that is a HOT lead). Intelligently crafted video will do that.
In this miniCAST – I am talking about the one method I have instituted across the board that has all but eliminated new patients booking an appointment to just…not show up. It is a waste of energy because it’s demoralizing. A waste of time and a waste of revenue. BONUS CONTENT: I recorded a call [...]
Dr Shawn has a marketing challenge that is harder than most.
1. We live in an allopathic world…but we have a vitalistic product. Okay…same for most of us.
2. His clinics are Cash only…in the face of a public that make insurance premium payments and are fully expecting to be able to use their “entitlements”. This is a growing subset of practice styles across the USA.
3. Now….wait for it….his clinics are STRICTLY upper cervical. Occiput, C1, C2 – that’s it. How do you master the messaging for that combination?!
That is a serious marketing/messaging challenge. Listen-in and learn from a guy who has managed to master and replicate the process. Great stuff.